Available at: Umlazi-BB Campus
Programme Overview: This comprehensive occupational qualification prepares learners to plan, coordinate, and implement marketing activities that drive business growth. Students develop expertise in digital marketing, brand management, market research, and campaign execution while gaining practical experience through workplace integration.
Duration: 1 Year | Credits: 175 | SAQA ID: 118706
What You'll Learn
- Marketing strategy development and implementation
- Digital marketing and social media management
- Market research and consumer behaviour analysis
- Brand positioning and communication strategies
- Campaign planning, coordination and performance measurement
- Marketing budget management and resource allocation
- Content creation and marketing collateral development
- Stakeholder relationship management
Minimum Entry Requirements
- NQF Level 4 qualification (Grade 12 or equivalent)
- Strong communication and interpersonal skills
- Creative thinking and problem-solving abilities
- Basic computer literacy (MS Office suite)
Career Opportunities
- Marketing Coordinator in corporate environments
- Digital Marketing Specialist
- Brand Management Assistant
- Social Media Manager
- Market Research Analyst Advertising Coordinator
- Marketing Project Officer
Certification: QCTO Occupational Certificate.
Financial Aid: NSFAS funding available for qualifying students.
Knowledge Modules
- Marketing Business skills
- Ready for Work Standards
- Campaign /Project Management
- Marketing Business Tools
- Business Calculations
- Customer Relationship Management
- Business Environment
- Digital Tools
Total number of credits for Knowledge Modules: 36
Practical Skill Modules
- Coordinate Key Deliverables of Products and Services to a Target Market(s)
- Support the Deliverables Across the Full Spectrum of the Communication Mix
- Coordinate Marketing and Sales Activities
- Coordinate Customer Relationship Management (CRM) activities
- Undertake Administrative Tasks Related to Marketing Metrics and Processing of Payments
Total number of credits for Practical Skill Modules: 36
Work Experience Modules
- Processes and Procedures for Coordinating Key Deliverables of Products and Services to a Target Market(s)
- Processes and Procedures for Supporting the Deliverables Across the Full Spectrum of the Communication Mix
- Processes and Procedures for Coordinating Marketing and Sales Activities
- Processes and Procedures for Coordinating Customer Relationship Management Activities
- Processes and Procedures within the Scope of Administrative Tasks Related to Marketing Metrics and Processing of Payments
Total number of credits for Work Experience Modules: 103 << Back |
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